On September 2, 2014, Chinese Premier Li Keqiang
mapped out the plan of speeding up the sports industry development, boosting
sports consumption and promoting public fitness in the State Council executive meeting. A month later, the State
Council unveiled another guideline, named "Opinions on Accelerating the Development of Sports Industry and
Promoting Sports Consumption". As one of the world’s most popular sports,
football becomes a key field in developing China’s sports industry.
Under this circumstance, China's National Development and Reform Commission released the
Mid- and Long-Term Development Plan for Chinese Soccer on April 11 this year,
aiming at entering the football "elite club" and making the goal of "top class
soccer nation" by 2050.
Manchester City manager Manuel
Pellegrini hailed this new plan and commented the growing interest for
football in China has been strengthened by the arrival of first level players
and coaches to the Super League, such as Jackson
Martinez, Ramires and Marcello
Lippi.
In 2015, the annual revenue for the
Chinese Super League (CSL) has amounted to 1.5 billion yuan (US$230
million). The main part of the revenue comes from the broadcasting rights, which
accounts for one billion yuan (US$155 million).
Rani Jarkas, Chairman of Cedrus Investments, who is also concerned about the development
of China’s football, said, “I believe that China, at this time, is a real rising power
in the global football field. Chinese football is expected to edge its way into
the world leading teams in the mid of this century.”
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